Typical journalist vagueness. Of course you're confused. How can...

Typical journalist vagueness. Of course you're confused. How can people who write for a living write so poorly? This article doesn't say that its Phoslock, a new PHK product or a new competing product.

I suspect that it is a new competing product but the article simply doesn’t say. Don’t beat your head against the wall trying to read something into it that simply isn’t there.