Forget about Alexa. It's all about keywords. Concentrate on the right keywords and you'll get exponential increase in QUALIFIED traffic. It's not about QUANTITY. It's very easy to get hits to a website but if they're not pertinent to the end user then they're a waste of time.
Just did a serach on 'asthma device' as an example, and ISN came up on imedicalapps.com at bottom of FIRST page. This is good but the company should aim to get their own website in top 3 or 4 spots. That wil be immensely valuable. But it takes time. Hopefully they are working on this.
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