WEBINAR STARTING SOON: The Calmer Co, page-26

Interseting business this.
Some farmers in US are putting in trial Kava crops.
In Aus Coles is increasing stock levels
One in a hundred od possible mrket knows of Kava and that it is legal.
You have to believe there will be an ah ha moment several infact when demand will surge, 50 % a month.
We are at tiny numbers.
3,700 tons a yr Fiji
< 200 in Aus.
I stayed in a country accomodation during christmas and Fijian guest workers wedre also there. They put on a hell of a party on Kava.
No fear of alcohol induced violence.
I keep saying CCO will have ahah monents and demand will surge.
Party on Kava, recover and ski the next day?
CCO have been consistent with their ad style I see on instagram. I think this indicates they are getting cut through in Aus with them.
Coles shelves have more stock on them. Need the six packs sold at cost of 5.
2 businesses. e commerce, high vol high margin. Supermarkets high vol medium to low vol.
In the end a distribution game he who can combine the advertising with control of the distribution and supply channels wins.
The Fijian Indian grocers should have Shots on their counter?