I don't see any need to rush , they need the stock before they...

I don't see any need to rush , they need the stock before they can sell it, nothing worse than trying to buy something from a website and then being told no stock. Lots more to do than just a website imo. They have to make sure they are happy with the Brand they are using, develop packaging (make it look pretty), etc etc, Marketing is important, presentation of product to the human eye is important they don't want to stuff that up, Branding, logo's etc, batch monitoring records and systems need setting up etc etc, lots to do.
They need pictures of products.... the list goes on, nothing worse than a half baked website.