Will anybody speak up why they're buying? It's a big run up,...

Will anybody speak up why they're buying? It's a big run up, without much news from the company since a month ago, just the announcement of the advisor platform going live (maybe advisors/planners etc buying upon seeing the promotion of the advisor platform?).

I know why I was buying a month ago, but I'm not sure about the people today driving it to new highs. Or is it instos buying who won't be commenting on hotcopper?