The issue with the cheaper products is the use factors. It's fine for disposable items and items with a short life cycle. Expensive items that consumers expect a greater life cycle will require better materials - like EVs and ESS. Have you seen the stories of people trying to have an EV battery replaced: not cheap and not easy.
I think NVX is well positioned to target specific market requirements. BTS ensure that they have Market insights into what requirements are and where the demand lays.
Wednesday's Annual Report, page-7
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