You sent me down a bit of a rabbit hole, Suse123 -...

You sent me down a bit of a rabbit hole, Suse123 - thanks!

Further to Coby proactively and aggressively promoting Weebit technology to the global market, I didn't realise he had a such a strong background in global sales.

We're in safe hands:

Coby has 30 years of experience in EDA. He started his career as a verification engineer at National Semiconductors and quickly moved to manage the team which developed the internal verification products. Later he became CAD manager at ACRI, France, a company developing a European supercomputer. ACRI was one of the largest EDA customers in the world at that time enabling Coby to get a deep understanding of the customer needs on the one hand, and experience as an EDA buyer negotiating multi-million $US deals on the other.

This experience became an important asset when managing large sales campaigns.

In 1995 Coby joined 4 colleagues to start Verisity, where he was responsible for setting up the new offices worldwide. After setting up the Israeli activity Coby relocated to Boston and set up the local office there. Later Coby moved to California and helped set up the offices in the rest of the US as well as remotely hired the representative in Japan.In 1999 Coby became VP and GM European Operations and moved to Paris to set up the European offices of Verisity. Within 2 years sales increased 18X and all major European companies became customers.

In 2002 Coby took over responsibility for Asia, hired local representatives for each country, and set up the business there increasing sales 10X in 2 years. As Verisity’s Sr. VP WW Sales, Coby led a team of over 100 Sales/AE to great success which contributed to the Acquisition of Verisity by Cadence in 2005. At Cadence Coby was VP WW Verification Sales and helped the integration of the sales teams.

In 2007, Hanoch established EDAcon Partners, a services company supporting startups looking to set up a worldwide sales channel. EDAcon set up a worldwide sales channel of its own and companies could subcontract their sales to it with Hanoch taking the role of VP Sales.

EDAcon worked with many startups, and in 2011 was engaged by Jasper Design Automation which named Hanoch its VP Worldwide Sales. In 2014 Jasper was acquired by Cadence. At that point EDAcon engaged with Codasip, where Hanoch became VP Worldwide Sales and a member of the Board of Directors.

http://edacon-partners.com/company/4/Management

https://wikitia.com/wiki/Coby_Hanoch