Weekend Australian, page-27

Great find vapor!

Another perfect alignment for the coming events.

'Edwards, who had to sell his house in the early years to support the company, adds that OBJ has committed to P&G to introduce new products on a continuous basis until 2024.'

Is the above a reporting error? Recent ASX 5 Year PDA announces extension to 2021?



'“We are at the heart of their whole innovation,” he says.

Couldn't think of a better place to be.



'A potential future game changer for the company is an idea that Edwards dreamt up while in the shower seven years ago — personalised skincare. It involves technology that connects to a smartphone to personalise the way skincare products interact with an individuals’ skin.
It considers variables such as age, ethnicity, skin condition, climate and other factors that can impact the effect of how a product matches a person’s skin.
Edwards says there are now two large fast growing consumer goods companies after that product.
“It will change the way the industry works,” he says.

P&G (especially after that promotional email received) & Coty come to mind as the two 'after that product' for the obvious synergies, but Nestle & L'Oreal are still contenders imo.



Could this article be the catalyst that preempts the Master Licensing Agreement Announcement and the beginning of the next re-rate? Will we get the final sign-off, with 2 Product Licensing Agreements and the rest of the stock order all in one Announcement? Will it come next week to align with P&G's Quarterly Webcast, the kick-off of the Olympics and the expiry of the 90 days from the Execution of the term Sheets? Or will we all be made to wait just a little bit longer?

This picture I posted yesterday is now more than ever relevant, as it seems it has always been the Master we were awaiting to get this show on the road:







Can't wait to see exactly what emerges from the cocoon