Weekend Australian, page-6

“We have a $US80 billion company prepared to put their product range on our little technology … it’s not lost on their competitors,” says Denison.

“We are at the heart of their whole innovation,” Edwards says.

"A potential future game changer for the company is an idea that Edwards dreamt up while in the shower seven years ago — personalised skincare. It involves technology that connects to a smartphone to personalise the way skincare products interact with an individuals’ skin."“It will change the way the industry works,” Edwards says.