It's certainly been a frustrating process over the last few years watching them build the foundations with corporate relationships, refining the collaborate sharing platform etc. Its all logical.
DMC is now fully built with various clients onboard, we've now seen the first foray into the next phase of mass market and more critically revenue levers.
-2 Day rentals (direct competition to Hertz/Europcar/Avis etc. This is the biggest slice of the car rental market in Australia, and finally we're going after it.
-Apartment Carshare, a potential high yielding new revenue stream
-Car Subscriptions, a potential high yielding new revenue stream also
-Dealership campaign should also counter that and provide very good supply.
The Bus/Billboard advertising imo is a pilot, exploring best return on funds. They may change this quickly if it doesn't perform as expected. I still believe radio is the best medium for DMC, as customers are driving generally when you'd hear the advert.
What I'm saying is it's happening right now, finally, after years of foundation building.
CL8 Price at posting:
1.8¢ Sentiment: Buy Disclosure: Held
(20min delay)