I initially bought for the oat milk. lucked out with the Lupin...

I initially bought for the oat milk. lucked out with the Lupin protein announcement. Oat milk has soured for me (can it sour?) due to branding, slow rollout, missed early-mover advantage. But they have focused on the protein and there is the big potential with this co. These projects take time and suffer delays. It happens with just about every company irrespective of size and capability. You just have to expect it. and with WOA its all-eggs-in-one-basket - there's nothing else to look at (other products, sales, new markets, r&d etc.) It's a waiting game. and if they clinche the deal we all want, you'll be glad you couldn't rage-sell now. And if they don't, then it'll remain a waiting game or rage-sell.

I would love to see a large company with a strong brand develop the protein into their protein powder products. I think its a lucrative market and the fastest path to commercialisation.