Guest Post by Kit Knightly
This morning, on one of the WEF’s live-streamed panels, Alibaba Holdings President J. Michael Evans claimed that the company is working on an app that could track an individual users carbon footprint.
The former-Goldman Sachs vice-chairman told the audience of the “Strategic Outlook: Responsible Consumption” panel:
We’re developing, through technology, an ability for consumers to measure their own carbon footprint. What does that mean? That’s where are they travelling, how are they travelling, what are they eating, what are they consuming on our platform. So: An individual carbon footprint tracker.”
Now, to clarify, Evans was only talking about Alibaba’s platform…but that’s a big platform.
