The launch of Magpie Millions should be looked at in the context...

The launch of Magpie Millions should be looked at in the context of the Plus Connect strategy that was detailed in the recent various take-over documents. It is the launch of the second pillar of the 3-pillar strategy for Plus Connect. People need to assess whether management can grow the distribution through other sporting clubs and codes and whether they can market the product successfully. The level of success on these 2 points will determine revenue and profit for this vertical.