I often think, there wouldn’t be too many people out there who have the skills, connections, experience and knowledge of the sequence of events/processes that are required to be put in place to launch a successful cosmetics brand.
Sure, there are lots of Brand Managers, Directors, CEO’s etc out there with experience and who know about cosmetics brands, but do they have experience with start ups (this is how I view OBJ). I wouldn’t have thought there would be too many.
While nothing is guaranteed, it certainly feels like there are many steps being putting in place behind the scenes and when announced shortly, I am of the opinion we will all be surprised by how much has been going on under the radar.
I think it will come at a time just prior to the AGM and will have a link to funding that will require the support from shareholders at the AGM. If it’s good and the funding is forthcoming then I think we’re in for a bloody good ride.
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