Wellfully Group, page-93

A lot of the above is sheer wishful thinking and speculation, and shareholders would be well advised to be sceptical until something real happens.

If one was into speculation then the following might be more fruitful leads.

Steve Schapera is a Managing Partner of Capital D. which describes itself as

"Capital D is a pan-European private equity fund manager focused on investing in companies that show clear evidence of transforming legacy business models or have demonstrable potential to do so."

In turn Capital D has taken a majority stake in Invincible Brands.

"Capital D, a London-based private equity manager, acquires social media influencer-led marketing and product development company. Invincible Brands, founded in November 2015, achieved more than €30 million in revenues in 2017 with healthy profitability. CatCap advised the shareholders of Invincible Brands on this transaction.

Berlin-headquartered Invincible Brands has sold a majority stake to capital D, a newly-formed pan-European private equity manager investing in mid-market leading companies which disrupt legacy business models. Founded in November 2015, Invincible Brands has accomplished exceptional growth. The company sells its products from Germany into continental European markets, employs 80 staff and serves a customer base of 500,000 millennials.

Invincible Brands is a pioneer in social media influencer-led marketing to millennials who are now the largest addressable consumer group in the world.

It creates innovative, high quality and natural health, beauty and fitness products from the ground up, using proprietary product development methods and a marketing platform that reaches more than 100 million women and men across the world on social media every month. Invincible Brands’ influencer marketing campaigns are mainly delivered through social media such as Snapchat.

This approach, both analytical and tailored to select influencers, combined with the company’s market intelligence, has yielded a consistently high return on marketing spend. By targeting customers’ preferences on social media and aligning marketing programmes with short new product development cycles, Invincible Brands has achieved a 100% success rate on more than 40 product launches to date."

The following is sheer speculation, but I have wondered why Steve Schapera and the Olympic team have taken an interest in OBJ.

It is not as if they are major shareholders, nor are they making significant amounts from director's fees. Until now I have been working on the assumption that sooner or later there will be a major capital raising which will be supported by the team and which will result in some form of reverse take over of OBJ by the new Board. That may still happen.

But in a recent post i suggested that another way by which the Olympic team might be rewarded by their efforts would be if they were to take part in the distribution and marketing of the company's products which would enable them to pick up a dollar that way.

Just possibly, Captal D and Invincible Brands are involved in the "social media influencer-led marketing to millennials" which seems to be the route by which the Board will bypass the old world FMCGs as represented by P&G.