@gregwallis with all due respect you speak of Artemis as though...

@gregwallis with all due respect you speak of Artemis as though it is a living breathing thinking creature doomed to behave in a particular way according to its inherent nature and past activity.
I demur.
it operates in a direction determined by its board members.
in less than 2 years Alistair Clayton, Edward Mead, Simon Dominy and Daniel Smith have resigned their positions as directors and Vivienne Powe, George Ventouras and Elizabeth Henson have been appointed as directors.
reading the resumes of these three appointees - well, to me it looks like a dream team with a wealth of experience, well and truly capable of navigating the company to future success.
I don't see how you can genuinely draw equivalency between the direction of the company today and the direction of the company from yesteryear.
I think we are dealing with a different creature. let's sit back, wait and accumulate.