Family Insites current thrust seems to be on education - the app has become an appendage. The market loves the education as it is giving them knowledge which is a good initiative.
However it is not converting them to using the app. So at this rate we provide a free educational service and shareholders eventually do their dollars.
The business model needs to be reworked into a commercial entity and fast, whilst they have some cash.
Cam Worth supposedly the guru of the technology development after 8 months resigned on 21st Feb 2107. The company revolves around an app - technology - so who is doing this function.
On the Family Insites web page - THERE IS NOT ONE REVIEW! - no testimonials to tell the world what a fabulous app and the assistance it has given to a family. No videos - they are simple to make and on social media are demonstrating it is a powerful media form.
Wangle has once again imo become an attractive vehicle for the "entrepreneur". Its got cash and listed. The shares on offer can be consolidated and the next idea promoted with all the bells and whistles.
The only people that get shafted are the existing shareholders like myself that believed all the '' early '' stuff that was announced by Wangle as they then proceeded to take off in another direction.
imo to survive it desperately needs to collaborate with an organisation that has synergies to build an app that offers range of easy to use services in the Family Insites space.
They should be talking to families and asking them what they want and then get the app package redesigned accordingly.
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