shame then the company said they wanted news outlets to report...

shame then the company said they wanted news outlets to report the outcomes appropriately but PRR themselves couldn't even achieve this by providing suitable context in relation to their own expectations.

Their announcement left the market with nothing positive other than poor shareholders finding some less negative angles such as this is not the first time PFS data hasn't shown benefit.

However, no matter what else they may have said the stock was likely to halve in value today. The real test is how do they stop it halving in value again. This is the equally dismal aspect of today's announcement - no plan, no contingencies.