I've started reading about outdoor advertising, and it sounds...

I've started reading about outdoor advertising, and it sounds like there has been strong growth, and good potential for more growth.

It seems size is very important. This increases coverage, but also feeds data analytics, both essential selling points to advertisers (is everything else just salesmanship?)

My concern is JCDecaux, who seem to own half of Sydney's CBD and have 7x the market cap of the largest Australian player. I think consolidation might be necessary to help the Australians compete, but note the ACCC was recently was concerned about competition issues arising from a merger between APO and OML.

Other factors regarding JCDecaux, not sure of their impact - perhaps international importers would favour them due to pre-existing relationships or their established brand overseas?


What are the thoughts of people currently holding?