You're not missing anything.
Just need to wait till managment have all the figures and then the marketing campaign will be in full swing.
Right now, unless you've followed the story from the get go which we all have as that is why we are still here, nobody else is aware of the projects potential.
Sit tight another few months Aug/Sep and then watch the market realise what is upon them.
Until then theres nothing anybody can do other than two options - sell up and move on or sit tight and wait.
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