What Could OBJ Be Worth, page-27

is it material?

obj in 2010 set the terms with pg as minimum 5 years or life of patent, so probably dreaming if anyone thinks this will extend the roys by another 20 years as discussed on the other thread..this is fanciful idea. 'obj will grant a license for each product within the field and receive roys'. Bigger roys for less upfront but blockbuster product and brand potential. Field of use patents lodged

pg in 2011 secured rights for beauty care. This means exclusivity for their proprietary molecules including B3/niacin skii and now also Pal-KTTKS olay. P&G own these molecules and brands. we get a license deal as announced 5 years ago after milestones and comercialisation. Each array is potentially unique and patentable providing new or extended ip protection for partners ie PG and doesn't mean it effects the original deal signed in 2010 unless obj tell us.


last presso stated to expect extension to pg pda for another 5 years announced in april (next week?)

If obj are assigning ip you can bet they have an agreement in place as advised to market in 2010 2011 and 2015.

the terms of the deal will probably still remain confid.