i agree online will be a growth market in baby supplies, but from my own experience and seeing family and friends recently have babies, couples enjoy the bond of going shopping for a new pram, baby walker, etc.
i think like with the recent experience of shaver shop, myer, flight centre, harvey norman, etc. bricks and mortar retail shops will never be gone, they are complementary to online shopping.
baby buntings online store has a solid google profile and is easy to use, so it will compete well in the online sector.
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