I know shareholders have been asking the same question for years- Where are the sales?
I don't believe Redflow have ever been in a strong position to pursue these sales & knew it..But that's not something you can tell shareholders without tanking the company or potential investment.
Flextronic was supposed to be our original best hope at a stable supply of battery but we remember how that went- Poor build quality & an unreliable supply on scale, on time at a realistic price point.
Who can sell that? The product on paper was great but they were never in a position of strength to target the residential or commercial market at that stage.
Which lead to Thailand- The tough decision but probably the best thing they could have done.
I'm lead to understand that after all these years they just might now be in a position where they can start targeting the commercial sector..Or any sector for that matter.
Like you touched on Doole, the residential was a tough sector to crack first- You have cost been a more sensitive issue for customers with a larger support network needed to support this initiative...We simply did not have reliable batteries to sell or the funding for a stable roll-out.
If Redflow can now put out a quality battery at competitive prices, on scale with a reasonable service team to support it then game on.
I mentioned a flying service team..My thoughts are it would be much simpler to train 50 staff in Asia that are ready to jump on a plane in the region at a moment's notice to support the initial sales plan & marketing strategy of targeting the Asian teleocommunications sector..Maybe even a small team for South Africa.
Once we have sales & cash in the bank...The residential sector is a viable option & will probably be ready for Redflow in a few years anyway.
I'll say again..I don't believe until possibly now that they have ever been in a position to target any market..Great product or not.
Let's hope the sales start creeping in over the next 24 months.
RFX Price at posting:
4.1¢ Sentiment: None Disclosure: Not Held