I think the first thing is a awesome product due in March /April...

I think the first thing is a awesome product due in March /April by Grey innovation I thought.
Those guys I hear are awesome with devices !! They have a great track record and high class team of engineers!!

Then things can start to develop on those fronts - I guess the market is sniffing success on the product front as it has been pushing higher on no specific news ;-) imagine what they can achieve demonstrating how great a quantifiable wheeze measurement tool for asthmatics can be which is all linked to their smart phone! The mind boggles...
Just my views, hope this helps!