what does it all mean

After this ASX announcement...

Are Strathfield 'Back in the game'(literally) ??

Strathfield Group Limited (“Strathfield”), Australia’s largest serving car audio retailer,has today signed on as the Bulldogs front of jersey premium sponsor in a three year,multi-million dollar deal.
Bulldogs Chief Executive Mr Todd Greenberg stated that the sponsorship is a natural fit for both organisations.
“We have both recently emerged from difficult times and we’re both in the process of adopting a new and more robust and transparent way of doing business. Strathfield
truly understand what we’re trying to achieve as an organisation and they want to be a part of the journey.”
“Strathfield is an iconic brand with strong public awareness, with big plans for the future and we’re delighted that they’ve decided to invest in the Bulldogs,” Mr Greenberg said.
“As in the case of Strathfield, we too have over the past few months been working tirelessly to implement a comprehensive business strategy and we’re starting to see
it take shape. This sponsorship deal comes at a time when we are also celebrating a 50% growth in membership and with merchandise sales ahead of budget by more
than 20%. This positive trend extends to our junior leagues also where we are anticipating increases in junior registration numbers.”
“We are now in a strong position to move forward with Strathfield and provide a substantial positive return on their investment,” Mr Greenberg added.
With the Bulldogs boasting a loyal, passionate and increasing supporter base and a positive influential connection and commitment to the community, Strathfield expects the sponsorship to deliver significant increased traffic through its stores. Strathfield Chairman, Mr. Vaz Hovanessian stated, “The Bulldogs provide us with an
excellent opportunity to align our brand with one of the most successful, dynamic and progressive teams in Australian sport. We also respect the way the Bulldogs
have embraced the community and their partnership with Camp Quality which really resonated with our staff and board members.”
“This sponsorship is part of an aggressive campaign to see Strathfield its position as the number one place to shop for car audio and also become a one-stop shop for mobile communications, entertainment devices and home office
equipment,” he added.