Purchasing products online for the population of china is still in its infancy. People simply don't trust it. A friend of mine had a customer go into his pharmacy and took a photo of him while purchasing some vitamins and infant formulas. She said it's because her client in China wants proof that these products came from a pharmacy.
Alibaba/Tmall is notorious for fake goods. Over 40% of goods sold on these websites are counterfeit. Alibaba is trying their hardest at the moment to have their sites removed from the USA blacklist for unreliable online retailers.
Blackmores' international sales is approx 80M, they also estimate 'grey market' from australia to china at about 70M. So there is no point looking to see if products are selling online, focus on the empty shelves in australia as this will be a better indicator of how well a companies products are performing.
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