clearly you havnt been following on LinkedIn on the job ad posted out for urge and you don't understand what Urge is truly for.
have you used google shopping before?
Think about that on an app which has data to track consumer behaviour and push the results according to it. A marketplace does not hold any inventories
Execution of this new strategy does take time though coz you need lots of developers. and Australian (due to visa restrictions) isn't the best place to attract talent in this space comparing with US.
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