What if CFDA is not granted?, page-6

The two founder directors have done a remarkable job to get to the current situation.

I can see how Wattle Health name has come about. Two guys pondering looking out from there verandah in rural Aust.

It didnt come from a paid Marketing / campaign professional.

I'd give the name a 7.5 / 10 but only as a parent company name.
and a 2 / 10 as a brand name for IF.

Wife: "Honey we are out of Australian Heath"
"After golf can drop into the supermkt and pick up some Australian Health"
Husband: "WTF that."

Almost certainly they will change the IF name if they get CFDA approval.

Optimal Health - said in the last sentence of the video may have been a better Corp name.
For me Wattle is prickly. I dont like "W"s either.

WHA is clearly a copycat company. It was either start up a kabarb shop or use other peoples money and give IF a go.