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Klarna is well behind in the US BNPL market according to...

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Andredamus1

2,129 Posts.

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24/02/21

15:26

Post #: 51288700
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Originally posted by Plaque1654: ↑

Yeah I'm sure you're right in that Klarna has lots of older customers or inactive ones.
But Klarna also reports on monthly users of its platform.

And when looking at Sensortower data on how many times the app is downloaded Klarna for the last 6 months is being downloaded 3-5x as much as Afterpay every month.
So back to the point about Afterpay being the people's choice. Maybe you can say that it is in Australia, that's fair. But in the US many more people have Klarna and are active. Their sales results also show that as does their reports on how fast their us business is growing.

When Klarna is getting more app downloads a month than afterpay, affirm, quadpay, Sezzle is all combined it's clear people still choosing Klarna more than any other bnpl

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Klarna is well behind in the US BNPL market according to independent market research undertaken by Cardify:

APT Price at posting: $134.01 Sentiment: Hold Disclosure: Held
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