Hi Andrews ,They are trying to gain millennial market share in...

Hi Andrews ,

They are trying to gain millennial market share in the online personal luxury market.
May be due to the buying of Design milk.
Or
Maybe they will introduce some block-chain / bitcoin pay on their e-commerce website?
They moved from New York to Ohio. Was this the part of plan?
(In Ohio bitcoin is accepted by law).

Bought some today to punt. Chart looking interesting.
Time will tell.