At this point the ROI on a solid marketing campaign and targeted...

At this point the ROI on a solid marketing campaign and targeted rebrand would push to higher SP > better value for money in the next CR etc etc

Every day I wake up surprised that there is no fire under this stock, which is reflective of the extremely poor focus on the ‘showbiz’ side of running a publically listed company. Pros and cons.

Sadly in this day and age you need bluster and you need fanfare, independent of the good work being done in the lab and via partnerships.

hell, I’ll get out there on the street with the sign and spin it for free