Play with the figures provided by the company.
ie Gross PE of 10 @ 1% penetration (roughly by my quick calculations) -
Australia 10m pa = MC 100m SP around 12 cents
World 380m pa = MC 380m SP around 43 Cents
So any hint of it going better than 1% will be well received.
Its also a good bet that its success in Australia will be replicated around the world, so,based on what happens in the next few weeks here ,we may see a rush for ground floor entry for the global market.
Risk is its not successful.
IMHO
Oscar
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