Seems worth reproducing the key principles section on the last...

Seems worth reproducing the key principles section on the last page for anyone who didn't wade through the whole document in the link:

TRANSFORMATIVE PLATFORM TECHNOLOGIES SMART PRODUCTS BUSINESS NEED
...

KEY PRINCIPLES 1. Purposeful Wireless Connectivity & Interactivity  Real-time connectivity for superior experience  Connect consumer products to networks and services

2. Embedded Low Cost Sensor Systems  Making high volume consumer products intelligent through microelectronic sensors  Driving new benefits through democratization of biological or physiological data for health, wellness and beauty - Diagnose, personalize, and reaffirm  Democratization of electronics: Flexible, cheap, disposable electronics to drive communication and information on products and packages

3. Smart and precision delivery systems  Novel use of smart technologies to effectively deliver chemistry  Providing the right chemistry to the right location at the right time to deliver disruptive consumer benefits

Paragraph 3 looks like a good fit for OBJ's focus and consistent with the 2nd technology being both 'disruptive' and in tune with P&G's aims.