Recently I noticed that a lot of projects try to create exposure for their tokens by generating hype for it on social media, and relying on that for engagements with their token.
I can't speak to the effectiveness of this strategy but what I know is that if a token or project have very impressive utilities, people would definitely engage with it.
For example this was obvious with PUFFER, the team behind it made it known that the project was going to reduce the threshold for ethereum staking from 32 ETH to as little as 1.
And I believe this is why a lot of people were very excited when Bitget announced the launchpool to stake either USDT or BGB for more PUFFER tokens. Personally, I'd suggest that more projects just work on providing real use cases instead of social media hooks and campaigns.
