perhaps it’s got nothing to do with whose got it wrong. It’s just the general disinterest and caution combined with no astronomical growth occurring. At least contraception will remain important as women delay having children. The main products are not optional. Also dermatology is pretty much an essential. Nobody seems to be commenting or accounting for the distribution mThis ethod MYX has set up to bypass the big wholesalers. I THINK MYX HAS not explained it very well / they need a detailed 20 page presentation on how it works. The competitors already know. It’s just shareholders who are in the dark. There is also a big moat for others to cross. Sales teams are too expensive to set up and MYX has the sales force to add value. The coy myx just bought product from went broke trying to set up a sales force. Myx has survived and overcome that hurdle. There won’t be competitors imitating the sales bypass myx has set up…..,
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