Your observation is right on the point. It points out that MYX...

Your observation is right on the point. It points out that MYX is spending a very large amount on pushing the new somens product and the dermatology.
Even the crowd they bought the recent womens products from were spending a huge amount to try to get uptake of their product. From memory it was on parr with MYX. It appears to demonstrate that unless you have a huge number of products and sell them for a small margin (the big wholesalers) then it is necessary to spend more by giving personal attention to drs etc.
Drs obviously wont know about products unless they find out, and most people including Drs, dont suddenly prescribe a new drug just because its in a magazine writeup. They probably do need pressing to get them to write scripts. If they see good results they may become converted and prescribe like crazy, but my view of Drs (formed since covid) is that they wont suggest anything unless pushed.
They are not advertising Nextstellis as being something fantastic - they just say its a bit better AND natural. A bit less acne and ?????
Ozempic makes many people skinny (dangerous though it may be) but it is an IN PRODUCT for a QUICK FIX. Somehow Nextstellis needs to acquire some of the image which will make it POPULAR - THE THING TO HAVE.
Its probably not that much different to the other "stuff" out there - UNFORTUNATELY.
One of the other recently purchased products which works for a year and can be self inserted appears to be a really popular and good option that has taken off a bit - its the biggest seller of the product bunch.