Might be a bit controversial, but I believe the next step in regards to crypto adoption is appealing to systems and setups that we currently have in web2, mostly because people are generally more receptive to changes in phases than instant ones.
It's why I believe projects like Meet48 ($IDOL) are very important, because it caters to the entertainment gap in web3, integrating AI to create immersive metaverse experiences. The most important thing to remember is that it brings fun to web3.
This is something I'm sure everyone can relate to.