What now?

Not an original heading, but nevermind.

Reduit - we have enlisted some modest influencers, the pods are a good product per se, and have environmental cred as well.

It seems to me, sales of the product will increase because it works, and there is the prospect it will carve out a solid niche in the market. How long can people keep crushing the Earth with big bottles of goo, when they can stop?

Hairdressers using it on their clients should have a tremendous effect - not to mention pod re-sales via hairdressers.

Lubricen - avoiding first pass through the system - great. Effectiveness, well, let's see. A promising profile.

P&G - where are you and where is any new product of ours? I'm not angry P&G, I'm just so disappointed with you...

Cost of operating - still very high at the top level, makes product success more pressing and time-critical.

Can't contemplate another gigantic, inappropriate acquisition, except to keep paying high management costs for an extended period, which I still do not favour.