Some posters on here really need to put the ABC on ignore.
Yet every week they tune into Q&A, amazing.
Most Aussies don’t trust media professionals
April 17 2014
Finding No. 5544
Topic: Press Release
Source: Roy Morgan Research; Annual Image of Professions Survey 2014; n=644; Base: Australians 14+
We’ve all heard the old chestnut “Honesty is the best policy,” but it seems that certain sectors of the workforce may have forgotten it. More than half the professions covered in the 2014 Roy Morgan Image of Professions survey have emerged looking a little less reputable than they did just 12 months ago, after their ethics and honesty ratings (as judged by the Australian public) fell year on year.
Ethics, honesty and media
On the other hand, the media industry might need to call in an image consultant. Historically among the less trusted professions, TV Reporters, Newspaper Journalists and Talk-back radio announcers continue to receive poor ratings. While TV Reporters have remained steady since last year, with less than one in five Aussies (18%) rating them favourably for ethics and honesty (compared to, say, 91% for nurses), Newspaper Journalists and Talk-back Announcers have each fallen slightly in the public’s estimation, from 19% to 18% and 16% to 15% respectively.
http://www.roymorgan.com.au/findings/5544-most-aussies-dont-trust-media-professionals-201404170003
Looks to me like the commercial media can hardly stand on the high ground when it comes to credibility either.
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