I know Mark Richardson personally and have had some dealings...

I know Mark Richardson personally and have had some dealings with him (although have never done business with him directly). From what I know, he was a good operator and successful in his business career, so I don't think it's fair to allocate all the blame to him.

There would definitely have been a good reason that he thought that it was necessary to replace Jason with Greg Madigan, we can only speculate on what that would be.

The one thing that I do question is why he felt it was the right decision to pursue an IPO of Oliver's rather than a private equity transaction (since that's Mark's background). With the benefit of hindsight it would have been much better to pursue the roll-out plan outside the glare of public markets and then sought an IPO once it had been successfully executed.

I too think that the Oliver's offering is interesting and differentiated, but as I've said previously, there's a huge gap between just having a good offering and being a profitable and growing business with a rising SP.