what should i do

I have been holding on to this thing at an average of about 4c and i could have bought my landcruiser if i didnt buy it. I just cant get myself to sell and cut my losses because im down so much. i have a lot of chinese mates and some of them follow the chinese contest songs.. Most of them have been warning me about Government regulations regarding new song contests.. the below article is just one example.. What should i do? sell half and fingers crossed?? take the punt?? its killing me. http://www.billboard.com/biz/articles/news/global/5257556/chinas-media-regulators-silence-tv-singing-contests