"who cares if revenue goes up 15-20% per quarter if costs are going up 20-25%?"
I completely agree but... based on the facts below... there has only really been 1 qrtr where that happened and that was due to the marketing expense (and that can easily be controlled unlike corporate and staff costs). Indicative expenditure showed it was due to drop by like 15% this quarter. The hard work has been done and now the revenue can flow.
"who cares if revenue goes up 15-20% per quarter if costs are...
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