This is what I am talking about: This fledgling lingerie company...

This is what I am talking about:

This fledgling lingerie company is growing by 300%, and crushing the mighty Victoria's Secret
https://www.cnbc.com/2018/11/03/how-a-fledgling-lingerie-company-is-crushing-victoria-secret.html

Emphasis -

“Social media is also to thank for the brand's success. Lively launched its Instagram campaign in February of 2016, hand-picking 75 ambassadors to launch with the brand that April. To date, the brand has 50,000 ambassadors and 122,000 followers on the social platform.”