If you are ever an investor in a company and management insults...

If you are ever an investor in a company and management insults your intelligence with the words "non-cash writedown". Then scream bloody murder!!! And don't touch that management again - can't be trusted.

"Non-cash" writedown means:
- cash was lost was previous report (we forgot to tell you) - but it's gone just same!
- cash is also going to be lost in the future under reasonable expectations cash flows, that's why there's a writedown!
- debt/equity covenants just as affected

But weaselling words "non cash" writedown might distract the naive and unwary

The correct word is "writedown" (which means as investor your cash been incinerated) due to overpaying as result bad management decision.

Thank me later this - as career perspective