The improvement in the MYX share price will be mainly due to management execution of the marketing and sales plan for E4 and secondly and more importantly the take up of E4 by women looking for a better OC solution.
Frustratingly both factors mentioned above are outside the control of retail shareholders like us.
It would be a very brave investor to average down with Scott Richards at the helm. A new board Chairman may improve the situation but no name has been presented to shareholders as yet.
Good luck to you and of course DYOR.
MYX Price at posting:
35.0¢ Sentiment: Buy Disclosure: Held
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