Your sentiment is admirable and I am completely in sympathy with...

Your sentiment is admirable and I am completely in sympathy with it, but remember, the problem right now is shortage of supply, not a shortage of buyers. I hate to be seen as a knocker, but increasing the demand for A2 products may just mean higher profits for the daigous.

Of course I hope it may also mean a2MC can raise its prices. Perhaps that may come when the results of the Chinese clinical trial become available. A2 has got to be recognized as unique because of its special characteristics that no other brand can match. Too many people still see A2 as in competition with BAL (organic). It's not. It's different, and it's unique. No competition, except in some people's imagination.