What will ther Four Corners story bring the SP?, page-13

The only people who use AMP products are AMP advisers.

The AMP Capital products are very expensive and perform average at best

AMP insurance is a loss maker and is basically reinsured making AMP a marketer of product and not a manufacturer

AMP Bank does OK but they're not great either and are mostly used by AMP advisers

AMP Super and wealth products are OK but there are better and cheaper on the market and again, these are mostly just used by AMP advisers

AMP haven't invested in their products or service delivery to any major extent for a long time meaning they really dont have much to offer the market outside of their own adviser network.

The adviser network is now slowly dying via attrition and disgruntled advisers reducing their investment in their AMP businesses. AMPFP has a poor offering to advisers meaning not many top performers would want to join them.

There are some major legal issues which may include criminal charges.

There is a process of board and management renewal which has begun.

AMP have a sub par record of buying and integrating other business operations both in AUS and overseas.

AMP have tried on a number of occasions to introduce new technology and marketing initiatives that have fallen flat.

The AMP business model is to have a tied adviser force flogging their own products. This model is straight out of the 80's whilst the rest of the industry has moved on.

What does all this mean? It means that AMP has been poorly managed for a very long time and now the chickens are coming home to roost. It is a 5 year turn around IF they can renew management and reboot the business. But remember, AMP have been a woeful performer for a long time and they don't have a great track record of introducing change effectively.

IMO share price should hit $2.80 in about September - October and sit there for about 5 years whilst change is implemented. Dividends might make about $0.12-$0.14 per year if lucky.