Adverts on TV would be nice - but BIG $$$
Point of Sale and Product Placement are always important and i assume they have got that sorted for an initial introduction.
IMO i think they should be considering maybe some Adverts in Women's Mags - target the Yummy Mummy's that hopefully remember Yowie from there younger days and might be keen on introducing their kids to the product.
I would have thought that at this stage there may have been some promos hitting Digital Media but i assume that all this will happen once the statement about "Avail. From" can be made.
Cheers
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