Don't expect too much in this coming Christmas. Competition is...

Don't expect too much in this coming Christmas. Competition is tough. Consumer confidence getting to their lowest. I have been watching all retailer shares MYR, DJS, JBH, HVN. All of them have been closing in RED so many times. Especially, HVN which announce profit downgrade twice and get to their 52 weeks low and now stand on 2.9-3.

Unless DJS launch a better positioning strategy which allows them to increase their profit margin. Then its good news for DJS. Better watch out discount wars before Christmas.