"Have you spent much time understanding consumer purchasing...

"Have you spent much time understanding consumer purchasing decision for a new couch from Nick Scali, or are you just using your own assumptions?"

I have a fair idea about my own experience purchasing a lounge from Nick Scali

"37% buy based on needing a new couch because their current one is worn, but 63% buy for other reasons including: moving (not happening), wanting a new model (covid brought this forward), recently decorating (covid brought this forward), saw it and liked it (inflation doesn't play in this space as much), expecting a baby (birth rates declining)..."

Nice statistics....I must have been in the 37% range

"Have you spent much time understanding the customer average period between couch purchases?
Although many purchase every once every 2-3 years and are due from an upgrade again in their minds, the bulk don't. If you look at the sales rates in couches it exploded during 2021/2022, but there will be a large lag and it's naive to think otherwise (immigration isn't the magic pill)"

My old lounge went to the dump today. I had it for 10 years...

"The family room (couches), is the most expensive room to fit out."

I spent more money on my bed then my couch. I must be the odd one out.

"Spend some time looking at the brand marketing across Plush & Nick Scali, and see how they are tapping into the consumer needs... I think they are failing at best. It's terrible marketing really... If I were Nick Scali, I'd be having a serious think about the marketing strategy.."

Geez you're a hard critic. Nick Scali ipo'd in 2004 for $1
I would say their management team have performed slightly better than most.

If you're wondering I bought my lounge at the end of January. My lounge arrived today and the delivery guys were exceptional. I asked the two gentleman if they were busy? One replied, flat out since we're delivering for two companies (Nick Scali/Plush)